Guide Media Kit

Introduction

The Museum Store Marketplace has proven to be a valuable resource for association members and other industry professionals who use the Internet to locate products and services for the entire museum retail store industry. This information resource uses powerful search technology that continually indexes the content of participating supplier websites. Users have the option of performing keyword-driven searches that mirror traditional search engines, or a category-specific search. Both methods produce the most relevant results on the Web.

The Museum Store Marketplace also incorporates a desktop search mechanism, allowing visitors to download a free application that makes the directory accessible from their computer desktop. In addition, the directory has implemented Request For Information (RFI) functionality, allowing visitors to contact suppliers with the click of a button. Both features are becoming increasingly popular among users of the Museum Store Marketplace and are a valuable business opportunity for suppliers to advertise in the directory.

Members of the Museum Store Association (MSA) have access to the Museum Store Marketplace on a daily basis. But the directory isn't limited to association members. Other museum retail store buyers are using the directory as well. These industry professionals spend hundreds of millions of dollars a year on products and services your company offers.

And when these professionals are ready to buy, they turn to the Museum Store Marketplace to cut through the clutter of traditional search engine results.

The Museum Store Marketplace has been created specifically for serious buyers of your product or service. Purchasing a listing in the directory ensures that your company's brand and message are delivered directly to those that matter most to your business. MSA is recognized as a leader in the industry. And museum retail store buyers turn to the association as an informational source in the industry.

Your completed listing in the Museum Store Marketplace will feature your company logo and description, contact information and company website and e-mail link. The listing will be grouped into categories of your choice to enable efficient searching.

A link to the Museum Store Marketplace is prominently displayed on the MSA website (http://www.museumstoreassociation.org).

The following rates reflect an annual pricing structure. Your company's listing appears in the Museum Store Marketplace year-round.

$5000	Banner Ad Placement	Banners are located at the top of the page, between the search bar and pre-defined search categories and between the search bar and results. A limited number of banners are available on the guide.
$395	Completed Web-Enabled Listing	A completed web-enabled listing includes your full-color company logo, a corporate description, links to your website and e-mail address, and placement in up to 10 predefined headings. Get the visibility in the marketplace that you need!
$150	Priority Placement	This additional fee allows your company to have your completed listing appear on the first page within a single heading of your choosing.
$1500	1st Place Premium Placement	This additional fee allows your completed listing to appear as the top position within a single heading of your choosing.
$1350	2nd Place Premium Placement	This additional fee allows your completed listing to appear as the second position within a single heading of your choosing.
$1150	3rd Place Premium Placement	This additional fee allows your completed listing to appear as the third position within a single heading of your choosing.
$350	Video-enhanced Listing	Add video to your Enhanced Listing – bring your products and services to life with video or post commercials! Want to add more than one video – just $250 for additional videos posted to your listing.
$200	Keyword Search Priority Placement	This additional fee ensures that your company will appear prominently when a specific keyword term is used during a search.
$300	Product Gallery Ad	This additional fee allows you to spotlight your product with an ad in the Product Gallery. The ad will have front page rotation, updating every 15 seconds. The ad may be changed throughout the year to highlight special offers. A link to your Product Gallery items is placed in your enhanced listing. Additional Product Gallery ads are $200.

Logo guidelines: Your company's logo will appear as part of the completed listing. Logos will be published at 338 pixels x 168 pixels. For best quality, logos should be submitted as JPEGs in RGB format. File size should not exceed 15k.

Video guidelines: Your video(s) will launch from a video icon placed on your Enhanced Listing. Videos should be less than 10 minutes and can be submitted in the following formats: .avi (Audio Video Interleave), .mov (Apple QuickTime Movie). mp4 (MPEG-4 Video File) .mpg (MPEG Video File), .qt (Apple QuickTime Movie), .rm (Real Media File), .swf (Macromedia Flash Movie), .wmv (Windows Media Video File). Video dimensions should be 400 pixels by 300 pixels.

Product Gallery guidelines: Product Gallery images will be published at 350 pixels x 200 pixels. For best quality, images should be submitted as JPEGs in RGB format. File size should not exceed 15k.

Banner ads: Whether you use our no-cost creative services department or create your own banner ad, a consultation phone call will be conducted. The preferred format for all banner ad submissions is JPEG or GIF with a file size not exceeding 25k.

Banner ads must be 728 pixels x 90 pixels.

For more information about graphic specifications, please contact your sales representative.

Founded in 1955, MSA is a nonprofit, international association organized to advance the success of cultural commerce and of the professionals engaged in it. By encouraging high standards of professional competence and conduct, MSA helps retail professionals at cultural institutions better serve their organizations and the public.

For additional information, call (972) 402-7000, or e-mail us at msa@multiview.com.